Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Your PR campaign should be designed to achieve a clear, measurable objective, which will help determine the strategy to get there.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

APRIL 2, 2015

Here is a mini-rundown of a few of the ways I’ve seen marketing tech support our PR efforts: It can help extend the life of media hits. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? If you’re a data-driven PR shop, you may have a head start on what AI could do. Follow him on Twitter @cglynch.

Publicity 85

Publicity Training Technology Data 85