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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Garg came to represent accusations that corporations treat employees as expendable units. At the time, North Texas was suffering its first widespread layoffs.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

That’s a fruitless exercise for all involved, which brings us to the next point. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.