Remove Consumer Remove Storytelling Remove Technology Remove Telecommunications
article thumbnail

McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”.

article thumbnail

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. This only prolongs profiteering for larger corporations and impedes new technology from building upon known predecessors. The Lack of Private Data Protection.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52