Social Buttons for Sale, Misguided Measurement and Telling Stories is Hard
Ishmael's Corner
FEBRUARY 24, 2015
A button for Evernote joins Twitter and Facebook on The Wall Street Journal. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. The same could be said of bringing a storytelling dimension to business communications and avoiding the dreaded “B” word.
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