ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Multimedia Development & Visual Storytelling. Data Journalism. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling.

Data 138

Data How To Storytelling Analytics 138

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Maintaining a positive company image. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

Landis PR

SEPTEMBER 7, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Today, SJSU teaches social media in the Business, Communications and Journalism majors. Fast forward to today. Social media users passed the 3.5 Is it marketing? Communications?

Social Media 104

Social Media Marketing Media Analysis 104

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. And they’re worth it. Aiming too high to start.

SEO 178

SEO Storytelling Product Launch Measurement 178

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 51% of consumers are getting their news from their mobile device and the trend is going upwards.

Mobile 152

Mobile SEO Web Training 152

Buchanan PR

JUNE 16, 2022

One of my favorite college journalism professors (call out to the University of North Carolina!) Second, these hearings represent contemporary storytelling at its best, making generous use of video, graphics, and audio to share information. This is multi-media storytelling on national display.

Communications 52

Communications Storytelling Journalism Video 52

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Ishmael's Corner

DECEMBER 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. If The New York Times had a tryout.more.

Advertising 139

Advertising Advertising Storytelling Media 139

Cision

FEBRUARY 18, 2016

When a brand can’t dictate the message anymore, it has to connect with its consumers. Getting your client coverage in The New York Times or The Wall Street Journal still has value. This means that brands will have to connect to consumers in different places. Want to learn the new rules of media pitching? 24 webinar today!

Brand 120

Brand Branding Advertising Advertising 120

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Flatiron Communications

NOVEMBER 23, 2014

The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.” The Flack #PaleyIC JOurnalism Media STorytelling The Paley Center for Media William S. ” Here’s a link to a photo and my tweets from the first day of the Summit (courtesy of Eventifier ).

Storytelling 34

Storytelling Television Radio Media 34

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. I hopped the proverbial fence from journalist to vendor to work in marketing.

Software 0

Software Media Leadership Journalism 0

Bianchi Biz Blog

NOVEMBER 1, 2021

Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. How long have you been in journalism and how did you get started?

Meeting 75

Meeting Automotive Media Newspapers 75

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Search Engine Watch. MarketingProfs. Seth’s Blog. Marketing Land. TopRank Marketing Blog. “It’s

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Top 14 Benefits of Social Media for Your Business – Search Engine Journal. Social media users passed the 3.5 appeared first on Landis PR.

Social Media 52

Social Media Brand Branding Customer Service 52

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? And storytelling is a key part of that. Consumers are sovereign.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. How did you make the switch from journalism to PR? It’s all storytelling.

Newspapers 120

Newspapers Journalism Pitching Report 120

NewsWhip

SEPTEMBER 26, 2019

The most engaged article about climate change this year was CNN’s coverage of the fires consuming Brazil’s Amazon rainforest. Katherine is a Content Strategist working at the confluence of journalism + marketing. Top 10 articles on climate change by engagement. It garnered 1.3 Katherine Ellis.

Social Media 127

Social Media Media Instagram Facebook 127

PRSay

NOVEMBER 7, 2019

The way information is produced and consumed has changed vastly in those eight decades. Journalism is supposed to tell both sides of the story well, to give you the information and let you decide how you feel about it. Perdue, through speaking engagements, media stories and storytelling on his website, www.b17chief.com.

Public Affairs 143

Public Affairs Publicity Newspapers Storytelling 143

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. From journalist to PR pro. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

FEBRUARY 3, 2017

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information.

Publicity 162

Publicity Social Media Television Measurement 162

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. So, that’s an area of strategic value that I think communicators can think about. I still think it. . Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Try our services. Advertising is a distant third.

Survey 94

Survey Industry Leadership Study 94

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. After that summer, I changed my concentration in the journalism school and never looked back! She introduced me to PR and showed me the ropes, I was hooked from there! It’s no secret digital has transformed communication.

Social Media 227

Social Media Newspapers Reputation Community 227

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service.

Marketing 214

Marketing Content Marketing Social Media Employee 214

NewsWhip

FEBRUARY 19, 2020

This is a different problem for brands, who normally have to face backlash in the wake of a crisis from their consumers via a social media firestorm. Katherine is a Content Strategist working at the confluence of journalism + marketing. Now, city governments are involved. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97