Remove Consumer Remove Hotels Remove Radio Remove Video
article thumbnail

How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

article thumbnail

Prohibition wins Prolific North’s Best Integrated Communications Campaign

Prohibition

Along with both of these campaigns creating a significant amount of coverage and online conversation, it was decided to go one step further and create ‘The Ultimate Birthday Surprise Video’. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page.

article thumbnail

Prohibition wins Prolific North’s Best Integrated Communications Campaign

Prohibition

Along with both of these campaigns creating a significant amount of coverage and online conversation, it was decided to go one step further and create ‘The Ultimate Birthday Surprise Video’. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page.

article thumbnail

The Power of Storytelling: Plotting The Future of Media

Flatiron Communications

Paley as an historic repository of every radio and TV news and entertainment program from the dawn of broadcasting to the present. That fateful lunch turned into a monthly ritual spanning a year at the Rendezvous Restaurant in the Omni Berkshire Hotel. Murrow, you name it. ” Who’s your brother?” ” I asked.

article thumbnail

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Think Google Hotels, Flights, weather, etc.).