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Behind the Headlines With Rich Oppel

Cision

Before you pitch a journalist, you must think about how your story adds value for your audience. It’s all storytelling. What are some of the biggest pitching mistakes communication professionals make? How many pitches is he likely to read? I find that some young professionals don’t read newspapers or influential websites.

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The Art of Selling in Public Relations

The Hoffman Agency

editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. advertisements).

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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students.

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