Comparison Journalism Pitching Viral 
NewsWhip
APRIL 29, 2021
The Super League was pitched as a midweek European club competition, separate from UEFA’s Champions League and Europa League. Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. This post saw 35.2k “love” reactions in comparison to only 464 “angry.”
Buzzstream
DECEMBER 17, 2020
From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.
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