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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52
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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. Prior to joining fama, Jeff was an account manager at FitzGerald Communications (the same PR firm at which our Founder Christine worked early in her career!)

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My Name Is AT&T (Maybe, Sorta, Possibly)

Bad Pitch Blog

In 2005, SBC Communications bought AT&T, creating a company that reminds those of us old enough to remember about Ma Bell. Branding geniuses (lightly used) from AT&T had forgotten how much AT&T was hated as a wireless company a few years back. Here’s what happened. AT&T was a known entity. That cash outlay was immense!

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Anaheim Mayor Pitches American Idol?

Bad Pitch Blog

Cingular Wireless subscribers may text the word VOTE to the Text Messaging 4 digit number provided for Tucker. L-3 Communications, the Mighty Ducks of Anaheim, Pacific Sunwear and The Walt Disney Company. Tucker and the 10 other contestants will perform on tonight''s "American Idol," which airs locally at 8 p.m.