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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. Uniting idea with emotion.

Storytelling 118
Storytelling Examples B2B Chemicals 118
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The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

DECEMBER 2, 2014

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce. The debacle was not his fault.

Storytelling 157
Storytelling Chemicals Infographics Agency 157
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