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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. Uniting idea with emotion.

Storytelling 120
Storytelling Examples B2B Chemicals 120
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The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

DECEMBER 2, 2014

Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency. Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce.

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Storytelling Chemicals Infographics Agency 157
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