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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) What is storytelling? 1) What is storytelling?

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The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

Our knowledge in organic search and how we’re creating holistic campaigns to establish online presence comes together in the SlideShare deck, “The Blurring Line Between Digital Marketing and PR.”. Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives?