Give corporate communicators a break- failure starts and ends with leadership
Mark My Words
APRIL 14, 2017
Cometh the PR crisis, cometh the troll. The chief target of ridicule is so often the corporate comms team. Yet do these corporate scribblers deserve our ire or our praise? In a crisis you are always measured by your initial response. Linguistic trickery is of course one of the joys to be had from unpicking a PR response.
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