Give corporate communicators a break- failure starts and ends with leadership
Mark My Words
APRIL 14, 2017
The chief target of ridicule is so often the corporate comms team. Yet do these corporate scribblers deserve our ire or our praise? You can appreciate the internal logic of the brand’s creatives: put celeb tab A into zeitgeisty protest tab B to spark award-winning campaign. Their language is of course beyond parody. Of course.).
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