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Behind the Headlines With Holly Beverly

Cision

Your audience wants to interact with your brand in new and unexpected ways. Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. How do you approach public relations for entertainment brands versus other types of brands?

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Your Story Needs White Space

ReimaginePR

I’d be assigned a script and my job was to read it and assess whether or not it was worthy of putting the money into developing it into a television series or movie. As marketers, we have to think like script writers, musicians and even real estate agents. I was a reader at an entertainment company.

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What Goes in a Great Media Kit

ReimaginePR

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. have energy.

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What to Pitch the Media in Spring

PR for Anyone

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Something I work with college students on regularly is their personal brand. This is one of my favorite times to pitch television. We all have something that would be advice to them.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It I can write three articles in the amount of time I can shoot a video.”. It was awesome,” he says. “I I worked collaboratively with all the desks. Send More Multimedia in PR Pitches.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

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