PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The probability of something bad happening.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Mark My Words

JANUARY 18, 2016

Yet somehow Blue Monday has become an actual thing, a date that registers on our cultural calendar and even has its own Wikipedia page. As brands gradually sunk their claws into social media around the turn of the current decade Blue Monday become a trend divorced from its dubious origins. It’s banal. It’s cynical.

Wikipedia 60

Wikipedia Travel Storytelling Journalism 60

Contently - Strategy

JANUARY 23, 2019

.'” Golis believes Vox’s editorial viewpoint reflects its internal culture. “It is amazing to me how much the culture of data consumption, reader attention, and optimizing in a thoughtful way, is baked into the brand.” Did the Vox experiment, an entire media brand based around explainers, ultimately work out?

Media 111

Media Journalism Content Marketing Education 111

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It’s not all bad.

Publicity 164

Publicity Ethics Community Data 164