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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148
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How the APR Changed My Future

PRSay

Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. A few years later, after the sale of the telecommunications firm, I decided to invest my retirement package from the firm — at age of 40 — in myself. A setback at work. My APR journey began when I didn’t receive a promotion.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations. The city’s infrastructure, including its world-class airport and deepwater ports, along with advanced telecommunications, make it an efficient base for regional operations.

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Your profession needs you

Stephen Waddington

Lego and Patagonia are among my favourite brands. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content. I credit Simon Sinek and his Start With Why franchise.

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Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. The others have to do with intellectual property laws and ISP policing, which have nothing to do with trade.

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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Growth was exponential and it soon incorporated other technologies such as telecommunications in facilitating access to the internet. She subsequently developed her own fashion brand and became a successful businesswoman. Developed from corporate communications, it soon applied to mass media to the public (38).

Ethics 52