ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. What a year! This is why it is important to look at trends and look ahead to see what may come next for the PR industry. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”.

Trends 52

Trends Trade Shows Agency Communications 52

Waxing UnLyrical

APRIL 26, 2018

Nonprofits have a purpose. So what’s the ROI? They conducted a two-year analysis of over 100 Super Bowl commercials to determine what made one better than another. That’s hard for a major brand to measure up to. What set them apart. They aren’t selling anything. Well, not really. A goal beyond sales.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67