Doctor Spin

JANUARY 4, 2024

“I’d like some more PR commentary on current events.” Here we go: Reason 1: Evergreen as a Strategy I try to be mindful of the Follower Contract : If I promise to be a destination for the latest PR commentary on current events, I must be able to deliver on that promise long-term. Post-truth: a guide for the perplexed.

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eBook Analysis Engineering Social Media 52

Doctor Spin

NOVEMBER 17, 2023

As a PR adviser, I rely heavily on mental models. I find mental models useful as a PR adviser and in everyday life. 6 I’ve written about this mental model in The Easy Street PR Strategy: Keep It Simple To Win. Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas.

How To 52

How To eBook Wikipedia Viral 52

PRSay

SEPTEMBER 14, 2017

This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. I would propose an alternative: Exercise bravery in silence. Silence is scary. The pressure to churn out talking point after talking point is palpable. Nancy Weaver, M.A.,

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Ethics Nonprofit Exercises Radio 92