blogs cutting-the-jargon-in-ad-tech-pr 
ImPRessions - Crenshaw Communications
JANUARY 18, 2018
For best PR results, choose words wisely. In the last week of December, any PR strategist with a legitimate reason to use the word “complicit” in a pitch, may have been on to something. Lose the jargon. . We’ve have addressed the topic before ; be ruthless in ridding your pitch of jargon and empty words.
Waxing UnLyrical
JULY 3, 2013
Tech companies start calling themselves “idea incubators.” Image: UOregon Conference Services via Flickr, CC 2.o. Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers.
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Sword and the Script
DECEMBER 10, 2019
As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful.
Communications Conversations
JANUARY 2, 2019
But, the question that’s been debated ad naseum over the last 8-10 years is this: How do you go about building and maintaining and effective “personal brand”? Most of my clients are PR or social media managers with midsized to Fortune 500 level companies. I’ve never really liked the term “personal brand.”
Sword and the Script
DECEMBER 11, 2018
As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.
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