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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

Let’s next look at a predictive analytics example every PR practitioner will benefit from. The PR industry operates this way mainly because we’ve not had access to predictive software or good data. Example: Matching Search Intent to PR. Let’s take the organic traffic from my personal blog as an example. What Would PR Do?

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