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5 Mistakes You Must Never Make When Marketing To Hispanics: The Rico Vallejos Interview

MaccaPR

First and foremost, Hispanic marketing does not mean just translating PR or ad copy into Spanish. By the way, it’s a mistake for marketers to think that all Latinos in America speak Spanish, or only Spanish. Don’t stop, Rico – what’s you’re the second mistake marketers make in connecting with Hispanics? Many of us are bilingual.

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How To Go From PR Intern To Permanent Hire

ImPRessions - Crenshaw Communications

If it’s a good internship, you’ll learn a lot, get a flavor for what PR is all about, and end up with a clearer idea of where you want to go in your career. I asked several veteran PRs who were able to parlay a single internship into a career how they did it. PR tips to go from intern to perm. If you make a mistake.

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How to Get On in New Communications: Be Nice

ZudePR

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Still reading? Ask The Experts.

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8 Signs You Need to Improve Your Press Release Writing

PR Fuel

Journalists are looking to PR professionals for content. Avoiding these eight mistakes can help you create more effective press releases. What buzzwords do I need to avoid? Consider the five W’s when outlining your press release: who, what, when, where, why. Remember, you want to avoid fluff at all costs.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

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