Remove Blogging Remove Journalism Remove Product Launch Remove Wikipedia
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The Media Kit: What To Include

Doctor Spin

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. PR Resource: Journalism vs PR What is a media kit? Corporational Determinism—The New Paradigm for Product Launching.

Media 52
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#19: Building a framework for reputation management

NewsWhip

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? It comes down to product launches. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story.