{PR}edict: Predictive Analytics and the Future of PR, Part 4
Shift Communications
SEPTEMBER 25, 2017
In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. How might our predictions go awry?
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