{PR}edict: Predictive Analytics and the Future of PR, Part 4
Shift Communications
SEPTEMBER 25, 2017
If we have data which is poorly formed, broken, incompatible, etc. Novice data analysts often assume that a data source, especially an internal one or one from a bespoke source like Google Analytics™, is inherently clean. Treat all data as suspect until we’ve had a chance to inspect it for quality.
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