Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

Mindful Marketing

FEBRUARY 12, 2022

So, why would Super Bowl advertisers like ClickUp and those mentioned above (Uber Eats, Plant Fitness, and Lays) want to risk alienating tens of millions of consumers with irreverent advertising? For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps.

Advertising 81

Advertising Advertising Chemicals Energy 81

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.

Chemicals 50

Chemicals Pitching Study Journalism 50