Remove Blogging Remove Brand Remove Chemicals Remove Journalism
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Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Furthermore, is it okay for the brands to share the published alcohol studies on their Facebook and Twitter accounts?

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

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Super BOLD Ads

Mindful Marketing

” A good example of Gen Z’s affinity for absurdity is the off-beat soap brand Dr. Squatch. For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps. ” Subscribe to Mindful Matters blog. Instead, it amounts to “ Single-Minded Marketing.”