Sword and the Script

JUNE 4, 2022

My son’s Eagle Scout service project included a book drive (along with school supplies and porting goods) for the Standing Rock Sioux Reservation in Fort Yates, North Dakota. The superintendent of schools had a list of books he was especially interested in acquiring. Why should comms people answer this survey?

Survey 78

Survey Public Affairs Government Community 78

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Or is content marketing merely a new term used to dress up old school tactics? But what does content mean? And why is it so important? But has the industry really changed? Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. Online content is king (referring to a blog). Lawyers went to law school so they wouldn’t have to sell.

Marketing 62

Marketing SEO Pharmaceuticals Google 62