Sword and the Script

DECEMBER 20, 2022

That’s one of my favorite quotes and I think of it every time prediction season comes around. This is because predictions, in my view, aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 15, 2020

My own predictions. There is no order of merit to the placement – and you’ll find my own predictions at the very bottom – and a tip for getting invited to this prognostication party next year. Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Marketing predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. Over time, these efforts can build a strong foundation of trust and credibility, which is invaluable in today’s competitive business environment. PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 92

Agency Trends Marketing Survey 92