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PR 20/20
NOVEMBER 29, 2022
There are three phases—evaluate, establish and execute (e3)—made up of 15 steps. Most organizations and enterprises should complete these steps at least annually to guide long-term planning. Evaluate (Steps 1 – 2). Step 1: Complete a marketing assessment. Step 2: Conduct discovery research.
Sword and the Script
DECEMBER 20, 2022
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. To that end, this year’s roundup is uh-mazing.
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