PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Melissa Agnes

JUNE 10, 2014

Crisis and issues management is an increasingly important topic for organizations today and there are so many interesting people and organizations out there doing it right. Agnes + Day is excited to introduce The Crisis Intelligence Podcast! Listen to the latest episodes of The Crisis Intelligence Podcast. Tune in every week!

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. Gould & Partners Survey).

Case Study 170

Case Study Engineering Measurement Big Data 170

Axia PR

JULY 14, 2020

Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. The year 2020 started with a focus on the latest public relations trends. Although they haven’t faded in the background, the focus on how to use them has drastically shifted.

Big Data 118

Big Data Data Social Media Agency 118

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. Every brand must have a crisis communications plan. So we know PR measurement has changed and continues to evolve (thankfully).

Analytics 50

Analytics Measurement Crisis Communications Tools 50