Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. The noise is deafening, and usually at a trade show, there’s one vendor announcement that sweeps attention because it defies expectations.

Trade Shows 121

Trade Shows Conference Pitching Meeting 121

Flack's Revenge

MARCH 12, 2015

Aren’t our clients and employers expecting the investment (which increasingly also covers social media and content marketing) to deliver business results? He is a project manager, and has worked with some of the largest banks in the areas of fraud prevention and anti-money laundering tech. ” Ba dum.

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

FEBRUARY 14, 2017

This is a good example of integrated marketing. We Should Measure Content Marketing by Relationships. Too many corporate blogs skip the subscription mechanisms, which a little bit like forgoing the benefits of compound interest in a bank savings account. See these related posts: . How Long Should a Blog Post Be? [A

B2B 69

B2B Measurement Blogging Community 69

Sword and the Script

JANUARY 9, 2018

Sometimes these are developed and published by independent media companies, trade groups or associations. If such a newsletter doesn’t exist in your niche (and you’ve done the due diligence) then there may be a sizable content marketing opportunity for you to do it. How B2B Marketing Can Get More out of Trade Shows.

Media 104

Media B2B Groups Conference 104

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 176

Marketing Employee Content Marketing Training 176