ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer . Prediction, hope and a billion-dollar idea.

Marketing 190

Marketing Content Marketing Data Social Media 190