Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?
MaccaPR
MAY 28, 2015
At first, I thought – oh, no, Hyundai was operating in the most tired cliché of automotive advertising, which is driving a car through some Bonneville salt flats, kicking up dust as the morning sun hits your sheet metal. Ethically ambiguous? Preston Kelly’s Preston noted that this spot, championing the All-American heroism of the U.S.
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