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New Challenges with Earned Media: PR Practitioners Insight in Report

Bianchi Biz Blog

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101
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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. Meet the Media: Audrey LaForest, Washington, D.C.

Meeting 82
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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 73
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Behind the Headlines with Yvonne Lorie

Cision

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair.

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Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

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Trump Tweets: The New Crisis Plan Section Big Brands Need

prTini

local time (PT) to catch the the tweets out of fear that a Trump tweet could crash their stock and put their company into a frenzy. 10 manufacturing facilities, 1,500 dealerships and 136,000 employees, Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry.

Crisis 28