Apparel Crisis Communications Print Reputation 
Shift Communications
JANUARY 22, 2018
In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Christopher S.
Sword and the Script
SEPTEMBER 23, 2014
There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. PR crisis communications marketing outrage PR crisis' Ready for it? And that’s it folks.
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