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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Targeted email invites for demos or interviews are another place to promote your press kit link. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below.

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