Remove Airlines Remove Internal Remove Social Media Remove Viral
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3 ways to impress execs with social media metrics

PRSay

It’s also a skill the communications team at Southwest Airlines has mastered. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Set up meeting with colleagues and internal stakeholders to talk about the dashboard.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. But consider how Southwest Airlines handled a tricky passenger situation in September. Well handled.

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Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Good grief! CRISIS IDENTIFICATION PROCESS.

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5 tips to get you through a crisis using social media

Presspage

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

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Why it’s important to prepare for a PR crisis

Prohibition

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. Invest in social listening and media monitoring tools.

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Is PR To Blame When Apathy Reigns? Part 2

ReimaginePR

Understanding the juxtaposition between importance and relevance is key to not only just with this issue, but to all public relations in the social media age. NGOs for these causes need to try to replicate the brief but powerful attention burst given to natural disasters, terrorist attacks, and airline crashes. Play politics.

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