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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. He spoke from the heart — without regard for the airline’s possible culpability. Carnival Cruise – the unsinkable PR ship.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Hard to select just one, eh? The alternative to that lightning-fast candor?

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How Well Do You Know the New Rules of Crisis Management?

PRSay

United Airlines. Viral videos. Corporate malfeasance. From a crisis management point of view, 2017 had it all! In the book, Donnelly identifies three significant consequences of the digital age that led to changes in how a traditional crisis playbook is executed: 1. Wells Fargo. Cyber thefts. Sexual misconduct.

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Why it’s important to prepare for a PR crisis

Prohibition

To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications. But unfortunately a crisis can strike at any time.

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10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.

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The Cost of a PR Disaster

Shift Communications

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. GetCRM has collected data on these events, among others, to analyze the financial costs for the corresponding corporations. One of the main causes of bad press is a poor customer experience.