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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

Forget the boring corporate social responsibility reports and dull “eco-friendly” slogans scrawled across plastic packaging. For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

Here’s who was there from Extension: Elizabeth Gregory North , Head of Agricultural Communications. Silver lining–Can produce creativity! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

To the three great technological revolutions–the agricultural, the industrial, and the computational–we will add a fourth: the AI revolution.” — Sam Altman, CEO, OpenAI. Corporate partners/sponsors , including: HubSpot, Drift, Persado, MarketMuse, Mobilewalla, Pattern89, Pandata, rasa.io You can become a next-gen marketer. and Exceed.

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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Beyond its average weekly readership of 1.34

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Examining the (weird) science of communication presentations

PR Conversations

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. I guarantee she will help you get deeper into social media as a PR or marketing tool.