article thumbnail

The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. The brand prioritizes sourcing sunflower oil from sustainable agriculture. This isn’t just about saving the planet, although that’s a great reason in its own right.

article thumbnail

Work on what matters: the start of my social sabbatical

Frederik Vincx

First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. After this decade in communication jobs I feel like I have lost touch with the big challenges in life. Design, facilitation and communication. A social sabbatical. Shared value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont).

article thumbnail

#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

Here’s who was there from Extension: Elizabeth Gregory North , Head of Agricultural Communications. Silver lining–Can produce creativity! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

article thumbnail

Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

Deirdre Breakenridge

” Tyler handles the creative marketing for the Kentucky Proud program, which offers grants and marketing assistance to the Commonwealth’s agricultural businesses. Several of the topics and questions that will be answered by Tyler and the #PRStudChat community include: Q1. About Spin Sucks.

article thumbnail

10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

To the three great technological revolutions–the agricultural, the industrial, and the computational–we will add a fourth: the AI revolution.” — Sam Altman, CEO, OpenAI. Private Slack community. Our roadmap is focused on three primary areas of community, education and technology. You can become a next-gen marketer.

article thumbnail

Examining the (weird) science of communication presentations

PR Conversations

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Nor should we think of experience, knowledge and creativity as being innate to one cohort group.