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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. This means you must have a good reputation. Now the real question is, “Why do we need both?” This is the top question we get as a public relations agency. Why You Need Both. Just think about it.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. PR can advocate for bloggers before you even contact us. ” Do you have any pet peeves when working with PR professionals?

Pitching 233
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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Beyond PR

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. PR can advocate for bloggers before you even contact us. ” Do you have any pet peeves when working with PR professionals?