The Difference Between Paid and Earned Media, and Why You Need Both
Victorious PR
NOVEMBER 21, 2022
Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. This means you must have a good reputation. Now the real question is, “Why do we need both?” This is the top question we get as a public relations agency. Why You Need Both. Just think about it.
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