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Procurement Secrets for Selecting the Best Automotive PR Agency

Bianchi Biz Blog

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. 7) One PR firm or integrated marketing agency is as good as another.

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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024

Bianchi Biz Blog

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

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PR Hacks: Sure-fire Shortcuts to Public Relations Success

Bianchi Biz Blog

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. Can Your Company Afford a PR Agency? Stay with me here.

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