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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Teaching will shift online for all but small discussions and seminars. Media Two tales of newsprint - The news stand will be much diminished as newsprint is hit by a decline in ads and sales. The exception may be local and hyper local print that connects directly with communities.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. 3 Studies that Challenge Marketing Assumptions.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Going through, in real time, the amount of material available through social media would have been impossible not long ago. Know a PR, marketing or sales leader with compelling ideas fit for print?

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.