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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Real estate company buyers are more likely to be paging through these journals than Wired. How trade coverage wins. Trade pubs are a community network.

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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

You have print, television, radio, AND online. Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

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