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PR Isn’t Just for Big Businesses?

Victorious PR

They are the go-between between an organization and their targeted audience or consumers. One of the greatest differences between PR and advertising is that PR has the power to leave a permanent imprint and advertising is fleeting. Essentially, PR is simply a form of communication, often all about engaging with the public.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit A: Starbucks.

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