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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Teaching will shift online for all but small discussions and seminars. The exception may be local and hyper local print that connects directly with communities. Advertising revenue will follow where it hasn’t already. Schools - classroom education needs a radical rethink.

Tourism 118
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Sometimes, it just takes a little community spirit.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. This isn’t a reflexive reaction either. This particular instructor did an incredible job.