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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

It makes the blogosphere less frightening. You get even better. It starts emboldening you to try other mediums of communication, such as video and images. Video (think YouTube at the very least), images, podcasts… really, you’re only limited by your imagination. Pitches, content creation, op-eds, etc.

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How to Overcome 7 Top Content Marketing Challenges

Cision

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Content marketing has never been more important. Keeping Content Powerful And Unique.

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What Makes a News Release Share-Worthy?

Marketwired

Here are 3 steps to crafting a share-worthy news release. Here are 3 steps to crafting a share-worthy news release. When you zero in on your audience, you can tailor your angle to meet their specific interests or pain points, and you can target your distribution by an industry-specific and/or location-specific newsline.

Writing 100
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The Top 10 Books of 2016 (According to Zude)

ZudePR

And the key: add routines and rituals to your daily life…until they become habits. I’ve read some corking books this year. Here are my top 10. All the reviews below were featured in my irregular reading list email: I issued seven in 2016. If you want to receive recommendations like this direct to your inbox in future, sign up here.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. PR and communications predictions. My own predictions.

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