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Hold the front page: the news business remains a work in progress

Stephen Waddington

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Digital news is a commodity business.

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Future of PR: 2020 edition

Stephen Waddington

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. She always improves my work.

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Your audience with the public

Stephen Waddington

These include shareholders, media, staff, suppliers, customers, and the local community. In a fragmented media environment influencer aren’t just journalists anymore, they can be anyone with a network or community of their own; so an individual with a blog, or on Facebook, Pinterest, Twitter or YouTube. billion people taking part.

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Public relations in 2018

Stephen Waddington

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. By 2030 everyone on the planet will be connected. There are currently 4.3

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