Remove 2024 Remove Storytelling Remove Viral
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2024 Outlook: Embracing the Shifting PR Landscape

Konnect Agency

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52
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De-Influencing on TikTok: What It Means for Brands Influencer Marketing Strategies

Prohibition

For example, after a product goes viral — such as a skincare item or a new coloured water bottle— de-influencers might debunk its efficacy or argue that it’s not worth the hype, often suggesting more affordable or practical alternatives. However, brands should not see de-influencing as an outright threat.

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The 5 Best Food and Beverage Marketing Campaigns of 2023

Buchanan PR

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media.

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Digital PR on a Low Budget with Amelia Selby

Buzzstream

So from 2023 to 2024, we would just look and re update the data. Essentially, it’s the same, the same campaign and, and sometimes if we do update the data, we just end the subject line, right, 2024 instead of 2023 Vince: and all of Amelia: a sudden, it’s 90 Vince: again. Vince: Yeah. Amelia: Yeah.